This scheme promotes and kindles investment in particular niche markets, mainly through marketing campaigns, while at the same time promoting Gozo as a destination. This scheme will be mainly supporting the promotion of the following niche tourism markets:
Crafts & Artisanal Products
Sports & Adventure Tourism including diving
Gozo as a Wedding destination
Local Delicacies and Gastronomy
Gozo as a Health and Well-Being destination
Hosting of MICE activities in Gozo (Meetings, Incentives, Conferences and Events)
Religious Tourism
The Directorate does not exclude other niche markets that are not listed above, depending on the segment’s potential contribution to qualitative and sustainable tourism.
Further information is available in the scheme’s Guidance Notes on the Ministry for Gozo’s website through the following: gozo.gov.mt